*UPDATE: This post was yes, an April Fools joke. And a pretty good one, although there were dead giveaways in it that should have tipped you off. Have to say it worked better than we thought and many of you took the bait while others were not to be “fooled.” So while we would love a 10,000 sq ft historic warehouse (which by the way we would NEVER fill with retail – dead giveaway number one), we are not ready to pull the trigger on that just yet. Awesome to see all of the support from you guys though! Hope you all had a great April Fools Day!

We have decided that the time is right and are psyched to announce we will soon be opening a 2nd location. It was a long time in the works and a lot of thought has been put into just what we wanted to do. With our business and the industry in general picking up, we just decided to pull the trigger.

A 10,000 sq ft warehouse has been found in historic Roswell that will serve as a perfect new space.

The building was constructed in the early 1900s and is in great shape with original brick, ceiling beams and sweet wide planked flooring. Being this type of building and with a completely open layout inside, this space represents the style and environment we have been looking for for a long time! Can you tell we are excited?

So what are we going to do with this huge new space? Well, it is going to be completely retail oriented. That’s right, 10,000 sq ft of nothing but cycling inventory! Bikes, apparel, accessories, nutrition… You name it, we will be selling it, providing the largest inventory on hand in the metro Atlanta area. There will be no bike maintenance or fit services provided at this location as that would take up valuable space and we are looking to maximize the total retail footprint.

We are super excited at this next step in our growth and look forward to selling you just about anything you might ever need! We will keep you posted as the work through the details and let you know the Grand Opening date as soon as we get it set.